The prospect of bringing such a project to the market was intriguing. And if there was an irony in the fact that the notion of commodification had its origins in the work of Karl Marx and Frederick Engels, it was lost on most, even in the year of the Communist Manifesto’s 150 th birthday.Īt Verso, the leftist book publishing house in whose New York office I worked, we’d decided that it was time to wake people up to the significance of Marx’s world-shaking philippic with a new edition marking the anniversary. Love, power, humanity - all could be bought, sold, transformed into mere exchange value with a ubiquity that seemed as inevitable as the daily rising of the sun or the stock exchange. Back in 1998, when the eagle of free enterprise still soared unchallenged above the global marketplace, the idea was a truism. The history of all hitherto existing society is the history of class struggle.Įverything can be commodified.
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